Monday, September 20, 2010

Google Me is Probably Already Bigger Than Facebook

The world discovered a little bit more about this mysterious "Google Me" project this week, when Googlers, including CEO Eric Schmidt opened up (just a little bit) at the company's Zeitgeist event.

The main thing that has been revealed is that Google Me will not be a new social network from Google to try and compete with Facebook, but rather a "social layer" added to existing Google products. If you think about it, this strategy makes more sense, as Google already has many of the features of a great social network in its various properties. As I've said over and over again, integration among these is the key, and "Google Me" just might turn out to be that integration that connects Google's offerings, effectively making Google itself the social network.

While video is also increasing, photos were responsible for most of Facebook's initial growth. In fact Facebook Photos now has more market share than all the competitors combined (including Google-owned Picasa). Google also clearly has another massive weapon in their arsenal: YouTube. The video site is by far the most popular of all video sites in the world.  YouTube is easily the greatest asset Google has in terms of social media. You may recall that YouTube began requiring all users to have a Google account. No coincidence.

So let's compare Google (as one big social network) to Facebook, feature by feature.

Facebook has the news feed. Google is reportedly working on the activity stream. Facebook has chat. Google does too (text, voice, and video). Facebook has photos. Google does too, with Picasa Web Albums and various other complementary photo-related offerings. Facebook has videos. Google has YouTube (and Google Video). Facebook has notes. Google has Blogger. Facebook has Pages. Google has Profiles.  Google has email. Facebook may at some point (MySpace just added it last year). Facebook has games. Google is working on getting more. Facebook has news publications setting up Pages. Google has Google News. Facebook has the Open Graph. Google has search (all kinds of search...and maps).

Facebook has Facebook Ads. Google has AdWords, AdSense, and Doubleclick. Facebook has applications. Google has Google Apps, the Apps Marketplace, Android, the Android Marketplace, Chrome, Chrome OS, the Chrome Web Store, Google TV which will support Android apps and web apps. Google is also trying to get a music service off the ground.  And let's not forget Google Calendar and Google Reader - two very user-personalized products.

People have often talked about Google's "social media failures", but Google just may have the biggest social network of all but it's all in the integration. Google just needs to make it happen in a way that people can clearly see it all come together and actually use it.

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Posted by William Mattar Law Firm at 2:56 PM
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